Tag Archives: custom

Ocean Beach welcomes new surf shop to neighborhood

There’s a new surf shop in the neighborhood and it goes by the name of Sunset Shapers.
Located at 3896 Noriega St. (at 46th Ave.) and spearheaded by OB local James Mitchell, the shop not only retails surfboards from his own brand Las Olas, but also a variety of other Central Coast shapers, demo fins, wax and other essentials, and also houses a shaping room where Mitchell and other aspiring shapers can hone their skills.
Mitchell was generous enough to let me shadow him for a time while he embarked on the intricate and precise process of shaping a board.
Watch the audio slideshow here!

All photos by Lindsey Graham-Jones. “Get On Board” by Oneness, music courtesy of Creative Commons.